略论建筑企业核心竞争力的内涵及培育
(青岛理工大学基建处, 山东 青岛 266033)
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[摘 要] 核心竞争力是建筑企业保持竞争优势的源泉,能给企业带来超过本行业正常收益率的回报。我国建筑企业要打造企业品牌、加快技术创新、加强项目管理能力,从而建立起企业核心竞争力。[关键词] 核心竞争力,建筑企业,资源Abstract: The core competitiveness is the source by which construction enterprises maintain the competitive advantage, and it can bring the redound over the industry's normal rate of return. China's construction enterprises must establish the enterprise brand, speed up the technological innovation and strengthen project management competence to build the enterprise's core competitiveness.Key words: core competitiveness; construction enterprise; resource[参考文献][1]朴仁鹤,金荣光.论企业核心竞争力的构建[J].辽宁行政学院学报,2005(6).[2]林善浪,吴肇光.核心竞争力与未来中国[M].北京:中国社会科学出版社,2003.建筑经济,2008(9):109-110