[摘　要]　分析了建筑业企业价格决策所面对的基本问题和基本特性，从经济学角度讨论影响建筑业企业定价的三大因素，探讨建筑业企业投标报价方法和策略的应用。

[关键词]　建筑业企业,投标报价决策,特性

Abstract: This paper analyses fundamental problems and basic characteristics of the price decision-making faced by construction enterprises, discusses three factors of pricing from economic angle, and then probes the application of bidding quotation methods and tactics.

Key words: construction enterprise; bidding quotation decision-making; peculiarity

建筑经济，2008（9）：26-28