摘要：当前低碳建筑的市场推广速度比较缓慢，涉及到的核心主体是消费者和开发商。就此分析消费者和开发商进入低碳建筑市场的障碍因素，构建以政府为主要政策引导，结合金融机构、媒体、低碳技术开发企业、运营企业等多主体相互配合的低碳建筑市场推广模式，减少消费者和开发商的低碳建筑市场进入障碍。

关键词：低碳建筑；市场推广；核心主体；障碍分析

Abstract：Currently，low-carbon building market develops slowly and it relates to consumer and developer who are the core subjects. First，the paper analyzes obstacles which hinder them to enter the low-carbon building market. Then，it builds a multi-agent promotion model guided by the government and supported by financial institution，media，low-carbon technology development enterprise and operators，reduces the market barriers for consumer and developer.

Keywords：low-carbon building；market promotion；core subjects；obstacle analysis

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建筑经济，2015（05）：85-87