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工程造价咨询企业品牌效应提升途径研究
钟泉 陈梦龙 孙春玲
(1.广东中量工程投资咨询有限公司,广东 广州 510627;2.天津理工大学,天津 300384)
文献要素
摘要:研究工程造价咨询企业品牌形成的内在机制以及提升品牌效应的途径。首先,通过理论分析,提出基于价值共创的服务主导逻辑是提升工程造价咨询企业品牌效应的重要思路;其次,分析服务主导逻辑中的关键因素,指出咨询产品的创新与优化是提升企业品牌效应的重要途径;最后,基于实际调研的结果,给出咨询产品创新与优化的建议与对策。
关键词:工程造价;咨询企业;品牌效应;价值共创;产品创新
Abstract:The paper researches the approach of promoting the band prestige by optimizing and innovating consulting product for construction cost consulting enterprises. First,puts forward a service-oriented logic which is the crucial idea to enhance the brand prestige of construction cost consulting enterprises based on value co-creation through theoretical analysis. Secondly,analyzes the key factors of service-oriented logic,points out the innovation and optimization of consulting products which is an important way to promote enterprise brand effect. Finally,proposes suggestions for the innovation and optimization of consulting products based on the actual research results.
Keywords:construction cost;consulting enterprises;band prestige;value co-creation;product innovation
参考文献
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建筑经济,2015(02):87-91
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