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[摘 要] 在调研广东省对外承包工程整体运行情况和业务特征的基础上,进行广东省工程企业全球化的SWOT分析,进而设计全球化的总体思路和发展战略,形成企业全球化战略路线图,并从培育核心竞争能力、强化合同履约能力和培养国际工程人才三个方面给出建议。
[关键词] 工程企业;全球化战略;SWOT
Abstract: Based on the research of the operation situation and characteristics of Guangdong's overseas construction contracting, this paper analyzes on engineering companies with the instrument of SWOT. This paper puts forward the general-idea & developing-strategy & enterprises' strategy-roadmap of the globalization strategy. At the same time, we also provided three suggestions, such as cultivating core competitiveness, strengthening the ability of contract performance, and developing international engineering staffs.
Key words: engineering companies; globalization strategy; SWOT
[参考文献]
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建筑经济,2013(8):21-24