[摘　要]　结合从事工程总承包招标工作实践，提出对施工总包招标实施招标策划的原则、方法，分析为实现项目施工招标阶段投资控制在招标文件编制过程中的相关应对措施。

[关键词]　招标文件；招标策划；投资控制

Abstract: Combining with bidding practice of construction general contracting, puts forward the principles and theories for tender plan of general contract, analyses main issues related with the bidding document and gives some measures to satisfy the cost control of the project. 

Key words: bidding document; bidding plan; cost control

建筑经济，2010（11）：61-64