综合性工程咨询单位面临的竞争环境分析
(1.北京国际工程咨询公司,北京 100055;2.中国工程咨询协会,北京 100037)
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[摘 要] 运用波特五力模型,分析现阶段我国综合性工程咨询单位所处行业的竞争环境,找出5种竞争力的存在根源,分析它们对综合性工程咨询单位经营和发展的影响程度,为这类企业的经营管理和战略管理提供参考。[关键词] 工程咨询行业;战略分析;竞争环境;五力模型Abstract: Using the Porter's Five-forces Model ,this paper analyzes the competition environment faced by comprehensive engineering consulting firms, find the root of 5 competitive forces, and evaluates the influence extent to their operation and organizational development. The conclusion of this paper can gives this kind of firms a reference to daily operation and strategic management.Key words: engineering consulting industry; strategic analysis; competition environment; Five-forces Model建筑经济,2013(3):17-19