［摘 要］ 基于SWOT分析方法，建立监理公司转型为项目管理公司的内部条件和外部环境影响因素集，并以苏州荣盛监理公司为例，定量研究该监理企业战略转型的战略类型和战略强度。结论可为监理企业的战略发展和经营模式的转变提供借鉴和参考。
［关键词］ SWOT, 监理企业, 战略转型, 定量分析
Abstract:Based on SWOT analysis, concludes the internal conditions and external influencing factors for supervision enterprises transforming to those project management ones. Taking Suzhou Rongsheng supervision firm as example, this paper quantitively analyzes the strategy style and strength of its transforming. The results can be reference about the transforming of strategy development and operation mode for supervision enterprise.
Key words:SWOT; supervision enterprise; strategy reform; quantitive analysis
建筑经济，2012（12）：81-84