［摘　要]　媒体承载了大量与建筑业相关的有价值的信息，值得建筑企业去发掘和研究。本文从建筑企业的角度，指出媒体信息对建筑企业的重要性，并浅谈如何收集、分析、整理媒体信息，使其应用于本企业的生产经营活动。

［关键词]　建筑企业,媒体信息,处理

Abstract: Various media carries a lot of valuable information related to the construction industry, it is worth to discover and study of construction enterprises. From the perspective of the construction companies, points out the importance of media information to the construction companies, and discusses how to collect, analyze, organize media information so that it applied to the enterprise's production and business.

Key words: construction company; media information; deal

建筑经济，2012（6）：87-88