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对提升建筑企业客户关系能力的思考与建议
邱慧芳 郝生跃 任旭
(北京交通大学经济管理学院, 北京 100044)
文献要素
[摘 要] 在强调客户关系能力重要性的基础上,界定建筑企业客户关系能力的概念,构建客户关系能力要素体系。此外,从企业内、外部环境出发,分析客户关系能力的影响因素,并提出相应建议,以期为建筑企业客户关系能力的提升和客户关系管理的实施提供借鉴。
[关键词] 建筑企业,客户关系能力,客户关系管理
Abstract: On the basis of emphasizing the importance of customer relational capability, defines the customer relational capability of construction enterprises, establishes a system of customer relational capability. In addition, analyzes the influences factor from the interior of construction enterprises, and offer corresponding proposal, in order to improve customer relational capability and customer relationship management for construction enterprises.
Key words: construction enterprise; customer relational capability; Customer Relationship Management(CRM)
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建筑经济,2012(5):76-79
 
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