中国工程企业国际市场开发模式升级路径研究
(中国石油管道局工程有限公司,河北 廊坊 065000)
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摘要:中国工程建设行业长期面临产能过剩的问题。“一带一路”倡议背景之下,越来越多中国工程企业走出海外。然而近年,全球经济低迷、地缘冲突加剧、社会风险上升、本土保护盛行,中国工程企业以国际市场开发为基础进行高水平国际化发展面临严峻挑战。本文聚焦国际市场开发模式的升级路径,基于企业能力建设,以技术参与度和资本参与度为两个独立正交维度,提出基础工程、资本运作、技术咨询、综合能力等四种典型市场开发模式,兼顾协同竞争理念,探讨升级路径、实现策略以及保障机制。关键词:工程企业;国际市场;开发模式;升级路径Abstract:China's engineering and construction industry has long suffered from overcapacity. Driven by the Belt and Road Initiative,many Chinese engineering enterprises have expanded overseas. However,global economic downturns,geopolitical conflicts,rising social risks,and resurgent protectionism have posed challenges to their high-level international development. This paper focuses on the upgrade pathway of international market development models. Based on enterprise capability building while balancing collaborative competition,and taking technological participation and capital participation as two independent orthogonal dimensions,it proposes four typical market development models:Basic Construction,Capital Operation,Technology Consulting,and Comprehensive Capability,and explores their upgrade pathways,implementation strategies,and supporting mechanisms.Keywords:engineering enterprises;international market;development model;upgrade pathway参考文献[1] 原磊.商业模式分类问题研究[J].中国软科学,2008(5):38-39.[2] 尤完.建筑业企业商业模式创新路径研究[J].建筑经济,2016(8):11-12.[3] 中国对外承包工程商会.2025年度ENR全球最大250家国际承包商榜单发布[EB/OL].(2025-08-22).https://www.chinca.org/CICA/info/25082215040911.[4] 北方国际合作股份有限公司.欧盟与中国绿色能源合作的样板工程—北方国际建设克罗地亚塞尼风电项目实践案例[J].现代国企研究,2025(Z1):116-123.[5] 李明双.双循环格局下国内油气工程公司商业模式转型思考[J].北京石油管理干部学院学报,2022(3):69-70.[6] 中国电力建设集团.阿拉伯海畔的八年运维答卷—写在卡西姆运维项目安全运维八周年之际[EB/OL].(2025-11-14).https://www.powerchina.cn/col/col7450/art/2025/art_493465834.html.[7] 谢志华.会计利润与经营者业绩评价:缺陷与改进[J].会计之友,2016(1):8-13.建筑经济,2026(9):5-11
