摘要：围绕我国装配式建筑企业出海的目标市场选择问题，本文构建了“指征初筛—CAGE距离评估—OLI优势匹配—城市落地”的决策流程。以A企业为例，研究首先构建高潜力目标市场指征形成候选国家池，继而运用CAGE模型识别候选国进入阻力与关键风险点，并结合OLI框架（侧重O–L）检验企业所有权优势与目标市场区位条件的匹配程度，实现从国家到城市的闭环筛选。研究结果表明，该流程可支撑候选市场的可解释比较与优先级排序，并将澳大利亚识别为优先目标国、布里斯班作为首期落地城市。本文为同行企业提供了可复制的国际市场选择方法与分析路径。

关键词：装配式建筑；国际化战略；国际市场选择；CAGE模型；OLI理论

Abstract：With the issue of target market selection for Chinese prefabricated construction firms aiming to expand overseas，this paper proposes a streamlined framework for overseas market selection：indicator screening-CAGE assessment-OLI（O-L）matching-city landing. Using Firm A，the study builds a candidate-country pool，assesses entry frictions and risks via CAGE，and tests advantage-location fit via OLI，realizes closed-loop screening from the national level to the city level. The results indicate that the framework enables explainable comparison and prioritization，identifying Australia and Brisbane as the preferred entry options. This article provides peer enterprises with a replicable method and analytical path for selecting international markets.

Keywords：prefabricated building；internationalization strategy；international market selection；CAGE model；OLI framework

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建筑经济，2026（6）：74-80