摘要：本研究基于计划行为理论和规范激活理论，构建了项目经理低碳施工行为的驱动机理模型，并通过结构方程模型进行了验证，发现主观规范和个人规范对项目经理的低碳施工行为具有显著正向影响，且这一影响在年轻项目经理中更为显著。对此，本研究提出了构建正向激励机制、强化社会认可与竞争激励、实施个性化激励的建议，以期推动项目经理积极实施建筑工程低碳施工行为，加速建筑业低碳转型。

关键词：建筑工程；项目经理；低碳施工；驱动机理；结构方程模型

Abstract：This study constructs a driving mechanism model for project managers' low-carbon construction behavior based on the Theory of Planned Behavior and Norm Activation Theory. Through Structural Equation Modeling validation，the results show that subjective norms and personal norms have a significant positive impact on low-carbon construction behavior，with a more pronounced effect among younger project managers. In response to these findings，this study proposes suggestions to establish a positive incentive mechanism，strengthen social recognition and competitive incentives，and implement personalized incentives，aiming to encourage project managers to actively implement low-carbon construction practices and accelerate the low-carbon transformation of the construction industry.

Keywords：construction engineering；project managers；low-carbon construction；driving mechanism；Structural Equation Model

参考文献

[1] 何继新，夏五洲.从赋能到使能：“双碳”目标下的建筑企业绿色化转型[J].建筑经济，2024（1）：5-13.

[2] Ketata I，Sofka W，Grimpe C. The role of internal capabilities and firms' environment for sustainable innovation：evidence for Germany[J]. R&D Management，2015（1）：60-75.

[3] Wong J K，Li H，Wang H，etal. Toward low-carbon construction processes：the visualisation of predicted emission via virtual prototyping technology[J]. Automation in Construction，2013（6）：72-78.

[4] 李文超，邵婧.消费者环保服装购买行为的影响因素研究——基于计划行为理论和规范激活理论[J].中国管理科学，2023（2）：1-20.

[5] Bamberg S. Changing environmentally harmful behaviors：A stage model of self-regulated behavioral change[J]. Journal of Environmental Psychology，2013（4）：151-159.

[6] Ajzen I. From Intentions to Actions：A Theory of Planned Behavior[M]. Berlin：Springer Berlin Heidelberg，1985.

[7] M D G J I，Linda S. Morality and prosocial behavior：The role of awareness，responsibility，and norms in the norm activation model[J]. The Journal of Social Psychology，2009（4）：425-49.

[8] Ajzen I，Fishbein M. Attitudinal and normative variables as predictors of specific behaviors[J]. Journal of Personality and Social Psychology，1973（1）：41-57.

[9] Gifford R，Nilsson A. Personal and social factors that influence pro‐environmental concern and behaviour：A review[J]. International journal of psychology，2014（3）：141-157.

[10] Armitage C J，Conner M. Efficacy of the theory of planned behaviour：A meta‐analytic review[J]. British Journal of Social Psychology，2001（4）：471-499.

[11] 李聪颖，黄一哲，李敢，等.雾霾天气对出行行为的影响机理研究[J].西安建筑科技大学学报（自然科学版），2015（5）：728-733.

[12] Ajzen I. Constructing a TPB questionnaire：Conceptual and methodological considerations[M]. Amherst：University of Massachusetts Amherst，2002.

[13] Linda S，Judith D G. Explaining prosocial intentions：Testing causal relationships in the norm activation model[J]. The British Journal of Social Psychology，2010（4）：25-43.

[14] 王建亚，胡玉娇，张坤.规范激活理论视角下健康谣言对抗行为影响因素组态研究[J].情报资料工作，2024（1）：68-77.

建筑经济，2025（7）：72-77