[摘　要]　结合上海倒楼事件，分析房地产项目系统性质量问题，界定房地产开发企业质量文化的内涵，剖析缺乏质量文化的负面效应及影响因素，提出股东孕育质量文化价值观、企业树立品牌战略目标和加强管理团队质量文化建设等策略，为房地产开发企业培育质量文化提供参考。

[关键词]　房地产开发企业,质量文化,文化培育

Abstract: With the collapse of a nearly finished 13-story residential building in Shanghai, points out systemic quality issues of real estate projects, defines quality culture, analyzes the negative effects and the factors of the real estate developer lacking of quality culture. Tactics from three aspects such as shareholders breeding quality cultural values, corporation branding strategic objectives and management team enhancing the construction of quality culture can be used by real estate development enterprise to foster quality culture.

Key words: real estate developer; quality culture; culture cultivation

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建筑经济，2010（4）：51-53