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摘要:数字化转型不是简单的软件购买使用,转型成功的关键在于能否将数字技术与企业发展战略、组织架构、业务管理等有机融合。基于建筑业数字化转型现状调研数据,分析某国有施工企业数字化转型情况。研究发现,施工企业数字化转型痛点主要集中于战略方向不清、组织意愿不强、价值挖掘不深和数据质量不高四个方面。针对转型痛点,施工企业应做好顶层设计,坚持转型原则,储备核心技术,有序组织实施。从组织变革、管理升级、生产融合、价值挖掘四个方面着手,以组织数字化带动思想转型,运用数字技术推进核心环节再造与流程重塑,通过数据驱动传导业务价值,最终实现数字化运营。
关键词:施工企业;数字化;企业管理;转型;思考
Abstract:Digital transformation is not a simple purchase of software,the key to the success of the transformation lies in the organic integration of digital technology with enterprise development strategy,organizational structure,business management,etc. Based on the survey data of the current situation of digital transformation in the construction industry,this paper analyzes the digital transformation of a state-owned construction enterprise. It is found that the pain points of digital transformation of construction enterprises are mainly concentrated in four aspects:unclear strategic direction,weak organizational willingness,weak value mining and low data quality. In view of the pain points of transformation,construction enterprises should do a good job of top-level design,adhere to the principle of transformation,reserve core technologies,and orderly organization and implementation. Starting from the four aspects of organizational change,management upgrade,production integration and value mining,we will drive ideological transformation with organizational digitalization,promote core link reconstruction and process reshaping with digital technology,and conduct business value through data-driven transmission,and finally realize digital operation.
Keywords:construction enterprises;digitization;business management;transformation;reflection
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