摘要：合作开发房地产项目一般按照约定股权比例分配项目收益。但是，通过文献研究发现，诸如风险承担比例、无形资产投入、项目满意度等因素也会对合作方评判项目收益分配的合理性产生影响。本文在确定收益分配因素权重后，对收益进行初始分配，并运用修正后的Shapley值法对初始分配收益再行分配，从而建立房地产合作开发项目收益分配模型，并以Y公司某房地产项目为例，用案例验证模型的有效性和实用性。
关键词：企业经营管理；项目管理；合作开发；收益分配模型
Abstract：Generally，cooperative real estate development projects distribute project revenues as per the agreed equity ratio. However，past research has shown that a number of factors，e.g.，risk-bearing ratio，intangible asset investment，and project satisfaction，will also impact the judgment rationality of all parties involved in the cooperation towards the project revenue distribution. This study starts by determining the weights of revenue distribution factors and subsequently makes a preliminarily revenue distribution，before employing a modified Shapley value method to rework the above distribution and create a revenue distribution model for real estate cooperative development projects. Ultimately，this model is tested on a real estate project undertaken by Y real estate company to verify the model’s effectiveness and utility.
Keywords：enterprise operation and management；project management；collaborative development；revenue distribution model
参考文献
[1] 王凯.基于Shapley值修正的房地产合作开发模式利益分配研究[D].重庆：重庆大学，2017.
[2] 李阳.房地产合作开发项目收益分配研究[D].南宁：广西大学，2019.
建筑经济，2022（11）：91-97