摘要：基于感知价值理论，采用多群组SEM法对全产权与集体产权两类居民主体的既有住宅绿色宜居改造支付意愿影响机理差异进行实证研究。研究表明：①全产权居民支付意愿为个体认知的“客观理性”决策，更易受住宅改造预期、改造成本及环境责任感三种因素影响；②集体产权居民住宅改造的自发积极性较差，改造意愿转化为支付意愿比率较低，支付意愿为个体认知的“主观理性”决策，更易受风险成本因素影响。
关键词：住宅绿色宜居改造；多群组SEM；支付意愿
Abstract：Based on the theory of perceived value，this paper takes a multi-group SEM to empirically study on the difference in the payment mechanism of the existing residential green and livable renovation of the all property and the collective property. The results show that：①The decision of the willingness to pay of residents with all property rights is based on the “objective rationality” of individual cognition，and is more easily affected by three factors：the expectation of housing renovation，the cost of renovation，and the sense of environmental responsibility. ②The residents with collective property rights have poor initiative in housing renovation，and the conversion rate of renovation intention to payment intention is low. The willingness to pay is the “subjective rationality” of individual cognition，which is more susceptible to the risk cost factors.
Keywords：residential green and livable renovation；multi-group SEM；willingness to pay
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