摘要：基于养老地产发展现状以及城乡居民购买养老地产意愿的调查资料，引入4类潜在变量和21个观测变量，通过构建结构方程模型（SEM）并运用SPSS、AMOS软件对养老地产购买意愿的影响因素进行实证分析。研究表明：养老地产价值、养老地产认知和养老地产环境对养老地产购买意愿具有显著影响，并据此提出促进养老地产开发建设的对策建议。

关键词：养老地产；购买意愿；影响因素；SEM

Abstract：Based on the current situation of the development of the aged real estate and the survey data of urban and rural residents’ willingness to purchase the aged real estate，this paper introduces 4 kinds of latent variables and 21 kinds of observation variables. Through building SEM，uses SPSS and AMOS software to analyze the influencing factors of purchase intenton of the aged real estate. The research shows that the value of the aged real estate，the understanding of the aged real estate，the environment of the aged real estate have a significant impact on the purchase intention of the aged real estate. On the basis of this，puts forward the measures and suggestions to promote the development and construction of the aged real estate.

Keywords：aged real estate；purchase intention；influencing factors；SEM

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