论大中型建筑设计企业的市场战略
(贵州省建筑设计研究院, 贵州 贵阳 550002)
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[摘 要] 阐述了大中型建筑设计企业市场战略的特点,对市场战略中的联盟战略、大客户战略、投标战略等进行了系统分析,旨在为相关建筑设计企业制定市场战略提供参考。[关键词] 建筑设计企业;联盟战略;大客户战略;投标战略Abstract: The paper elaborates the characteristics of market strategy of large and medium-sized construction design enterprises, analyzes the alliance strategy, key account strategy and bidding strategy systematically, to provide references for the related construction design enterprises to formulate market stratege.Key words: words:construction design enterprise; alliance strategy; key account strategy; bidding strategy建筑经济,2009(12):17-19