施工企业市场竞争能力构建研究
(中国建筑股份有限公司海外事业部, 北京 100125)
- 文献要素
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[摘 要] 按照波特的竞争理论,结合施工企业经营管理模式的特点,就“建筑施工企业如何在差异性和低成本两个方面来构建其竞争优势”这一命题阐述了自己的观点,希望能对国内施工企业的发展有所裨益。
[关键词] 竞争能力;差异性;低成本
Abstract: Based on the competition theory by Michael Porter and the characteristics of the business operation model of construction enterprises, the author raises his viewpoint on the theme: how can a construction company build up its competitive power in terms of the differentiation and low cost. Moreover, the author hopes that the article could cast some light on the future development of construction companies in China.
Key words: competitive power; differentiation; low cost
[参考文献]
[1]迈克尔·波特.竞争论[M].北京:中信出版社,2003.
[2]彼得·德鲁克.管理:任务、责任和实践[M].北京:华夏出版社,2008.
[3]钱德勒.看得见的手[M].北京:商务印书馆,1987.
建筑经济,2009(10):48-50