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高铁企业海外竞标的影响因素研究—基于扎根理论的多案例研究
张娜 常腾原 邓小鹏
(东南大学建设与房地产系,江苏 南京 210096)
文献要素

摘要:参与海外项目竞标是中国高铁企业走出去的第一步,对其影响因素的研究有助于中国高铁企业开拓海外市场。为探讨高铁企业进行海外项目竞标时的影响因素,依据扎根理论对搜集到的高铁项目进行编码分析,将其影响因素划分为技术优势、商务优势、战略优势和政治优势四大类。然后,依据四类影响因素的不同组合,将高铁企业所处的竞争位势划分为四种状态,并提出相应的竞标策略。
关键词:高铁企业;扎根理论;海外竞标;影响因素
Abstract:Participating in overseas project bidding is the first step of Chinese high-speed railway firms to go out. The study of its influence factors will help Chinese high-speed railway firms to develop overseas markets. In order to explore the factors,this paper analyzes the collected high-speed railway projects according to ground theory and divides the influence factors into four categories:technology advantage,business advantage,strategic advantage and political advantage. Then,according to the combination of different factors,identifies four competitive position scenarios and provides corresponding bidding strategies to help high-speed railway firms to win the bidding.
Keywords:high-speed railway firm;grounded theory;overseas bidding;influence factor
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建筑经济,2018(04):26-30

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