商业银行房地产预售资金监管业务营销及风险防范
(中国建设银行战略客户部,北京 100033)
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摘要:在分析开展预售资金监管业务意义的基础上,阐述开展预售资金监管业务主要风险,提出市场营销和风险防范的措施建议,为商业银行提供参考。
关键词:商业银行;房地产;预售资金;监管业务
Abstract:Based on the analysis of the significance of the custody business of advanced payment fund,this paper expounds the main risks of advanced payment fund custody business,and puts forward some measures and suggestions for marketing and risk prevention,provides references for the commercial bank.
Keywords:commercial banks;real estate;advanced payment fund;custody business
工程经济,2017(12):79-80