[摘　要]　基于对连锁品牌设施建设特点的分析，引出项目管理咨询在该特殊建设模式中管理工作的难点和重点内容，并最终提出针对性的项目管理控制方法以及该方法在某汽车连锁品牌中的具体应用。
[关键词]　连锁品牌设施建设 ;项目管理控制方法;质量控制
Abstract: Based on the analysis of chain brand facility construction characteristics, the paper proposed the difficulty and important content of project management in this special construction mode for project management consultant. Then, it put forward the corresponding project management methods and the application in a 4S facility environment construction.
Key words: chain brand facility construction; project management control method; quality control
建筑经济，2009（9）：81-84